Rafineturi is an artisanal product line that is based on innovative recipes with fruit and vegetables from wild orchards, the surrounding forests, or own organic production. The limited-edition products are sold as culinary souvenirs or corporate gifts. Rafineturi is a word creation, a Romanian reinvention of the French word “Rafinesse”. The realisation of the food brand took several years trying out innovative recipes. Everything is prepared at Grigorescu Mansion in Buzau valley in a traditional way without any preservatives or colourants.
Currently, the Rafineturi portfolio includes more than 10 products, e.g truffle Zacusca, honey with truffles, truffle salt, strawberry jam with ginger, apricot jam with rosemary, chili jam, or quince jam with rose geranium. One of the flagship products and inventions of Juranda is elderberry jam with Feateasca Neagra, a Romanian red wine from Dealu Mare wine. The best-selling product is a handcrafted and hand-painted wooden box that includes 3 selected products.
Rafineturi is distributed online, in selected delicatessen shops in Bucharest and major towns in Romania. An own shop was opened also at Grigorescu Mansion.